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Jennifer Anderson

Jennifer Anderson is the founder of Attorney To Author, where she helps legal professionals bring their book projects to life. She was a California attorney for nearly two decades before becoming a freelance writer, marketing/branding consultant, ghostwriter, and writing coach.

How the science of persuasion impacts the legal profession

legal professional persuasion

It is undeniable that lawyers and other legal professionals rely heavily on persuasion. In fact, some lawyers refer to persuasion as an art form. But the person many people consider the foremost authority on this subject thinks that persuasion is actually a science.  Robert Cialdini is a professor emeritus of psychology and marketing at Arizona State […]

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Recent tech mistakes in law firms—and learning from them

office errors

While modern technology has certainly made life easier for legal professionals, it has also created a whole host of problems. Emails, instant messaging, social media, and web-based time-trackers are undeniably convenient. Each, however, carries a risk for costly tech mistakes in law firms. These risks undoubtedly exist in any office […]

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